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Email courses. White papers. All designed to make you the best marketer ever.
Smarter Insights, Smarter Growth
Most consumer research asks what people think or feel, but that’s not how people actually make decisions. This guide introduces a decision science approach that reorients research around how people choose: their biases, emotional triggers, and real-world tradeoffs.
Decision science doesn’t just make consumer insights smarter. It fuels marketing strategy.
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Is emotional messaging most effective?
Kabiri Consulting partnered with Noted Source to answer this question, and we were surprised at what we found. Submit your email to get the white paper.
Upcoming guides
Our guides are under development. All are for marketers. All will level up your game.
Navigating Consumer Uncertainty: A Decision Science Approach
3C Decisioning: How to Make Confident Marketing Decisions
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